重庆幸运农场

Background

项目背景

重庆幸运农场LIANGYUNFENGLICHANGSHIYIJIAYINENGYUANZHONGXINGSHEBEI、XINNENGYUANFADIANWEIZHUYAOYUNYINGFANGSHIDEGONGSI。FENGLIFADIANSHIBAFENGDEDONGNENGZHUANHUACHENGDIANNENGDEGUOCHENG,JIANKONGXITONGZESHISHOUJIFENGLIFADIANJIDESHUNSHISHUJU,BINGBASHUJUFANKUIJICAOZUOZHEDEYIGEHOUTAIGUANLIRUANJIAN。CICIYUHELEHEZUOSHIXIWANGWOMENWEIQIZHONGXINSHEJIYITAOJUYOUXIANDAIFENGGEQIESHUSHINAIKANDEJIEMIAN。

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USER RESEARCH

用户研究

重庆幸运农场FENGCHEJIANKONGXITONGDESHOUZHONGRENQUNXIANGDUIYUQITARUANJIANERYANHUIBIJIAOJIZHONG,DADUOSHINIANQINGDEJIANKONGZHIYUAN,YONGHUTEDIANSHIZHANGQIMIANDUIDIANNAOHEJINXINGJIXIECAOZUO,YINCIBENCIWOMENJIANGHUIBAYONGHUSHIYONGDESHUSHIXINGZUOWEISHEJIDEZHONGDIAN。。

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Competitive Analysis

竞品分析

SHIMIANSHANGDABUFENDEHOUTAIJIANKONGRUANJIANDOUYANXUZHELAOJIUDEBANSHI,GENGXINHUANDAISUDUJIAOMAN,ZHONGYAOXINXIPAIBUJIAOZALUAN、WUZHUCIDEHUAFEN、BUYOUHAODEJIAOHUCAOZUOHEHUNXIAODESHIJUEZAIYIDINGCHENGDUSHANGHUIYINGXIANGZHETAMENDEGONGZUOXIAOLV,YINCIGAIBANKAOLVDEBUZHISHIJIEMIANDEMEIGUAN,GENGDUODESHIZAICAOZUOTIYANHESHIJUESHUSHIDUSHANGXIAGONGFU。。

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Color scheme

色彩方案

KAOLVYONGHUSHIYONGDEPINLVHESHIZHANG,JIEMIANPEISEBIMIANLETAIXIANYANHETAISHENCHENDEYANSE,YIBAOHEDUJIAODIDELANLVSEHEQIANHUISEWEIZHUJIDIAO,XIANGZHENGZHENENGYUANDEGONGYING,SHIYONGWENHEDEZHUANHONGSEZUOWEITIXINGSE,BUGUOYUCIYAN,TIGAOYONGHUSHUSHIDU。

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UI Design

界面设计

GENJUCHANPINYISHUJUWEIZHUDEXINGZHI,ZAIJIEMIANSHEJIDESHIHOUXUYAOYIJIANJIEYUSHUSHIWEIZHUYAODEFANGXIANG,MEIGEYEMIANYANSEBUCHAOGUOSANZHONG,BINGQIEYIXIANTIAOQUFENBANKUAI,JIANSHAOSHUZIYUBANKUAIJIANDEGANRAO。WEILESHIYONGHUGENGYIYUDUQUFENGCHEDEXINXI,WOMENJIANGFENGCHEYICHAHUADEXINGSHIZHANXIAN,BINGYIBUTONGDEYANSEYIQUFENZHUANGTAI,FENGCHEXINXIYIMULERAN。

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系统的设计规范,确保界面的易操作性

重庆幸运农场ZHENGTIJIEMIANDEXITONGGUIHUA,GEYUANSUDEXIEDIAOTONGYI,DIANJIQUYUYUCAOZUOJIAODIANZUOHAOQUFEN,SHICAOZUOJISHIDEDAOFANKUI。LIEBIAOZHONGDEYUANSUZHONGSHEJI,JINLIANGJIANSHAOYONGHUZAIZHANGQISHIYONGHOUSUOCHANSHENGDESHIJUEPILAOGAN。

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放大内容空间,优化图表样式 

TUBIAOSHICHANPINZUIZHONGYAODEGONGNENGQUYU,YINCIZAISHEJISHIXUYAOTUCHUZHUTI,QUCHUBUZHONGYAODEXIUSHI,YIJIANYIXIZHIDEXIANTIAOHESEKUAIQUFENBUTONGDESHUJU,TIANJIADANCHUANGSHEZHI,YOUXUANZEDEXIANSHIXIANGXISHUJU,SHIJIEMIANGENGJIAQINGLIANGHUA。

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在细节处做文章

WEILESHIJIEMIANZAIJIANHUADETONGSHIGENGYOUZHIGAN,WOMENZAIXIJIECHUTIANJIALEJINGXIDECHULI,BIAOGEYIDANXIANQUFEN,JIANSHAOSHIJUEDEGANRAO;BIAOTOUTIANJIAQIANSEYINYING,ZIRANHUAFENCENGJIGUANXI,TONGSHIZAIBIAOGEZHONGDESEKUAIYIBANTOUMINGXIANSHI,SHIYONGHUNENGKUAISUFENBIANCHUSHUJUMIJIQUYU。

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简化视觉元素

JIEMIANBENZHEQUFANWEIJIANDELINIANZHONGXINSHEJI,GUIHUABUJU,YICHUBUBIYAODEZHUANGSHIXINGYUANSU。FUGU、CAIZHI、FUZADEBEIJINGDENGZHUANGSHIYILVBUYAO,ZENGQIANGKEYONGXINGDETONGSHIYEZENGQIANGLEZHUYAOSHIJUEYUANSUDEZHIPEIXING。

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更多案例

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