重庆幸运农场

Background

项目背景

YIHAIJIALIJITUAN,SHIYIYIHAIJIALIJINLONGYULIANGYOUSHIPINGUFENYOUXIANGONGSIWEIHEXINDEQIYEJITUANDEJIANCHENG,SHIZHUMINGAIGUOHUAQIAOGUOHENIANXIANSHENGHETADEZHIZIGUOKONGFENGXIANSHENGGONGTONGTOUZIDEXINJIAPOFENGYIGUOJIJITUANZAIZUGUODALUTOUZIDEYIXILIELIANGYOUSHIPINJIAGONG、XIAOSHOUDENGYEWUDETONGCHENG,FENGYIGUOJIYOUXIANGONGSICHENGLIYU1991NIAN,SHIZONGHEXINGNONGYEJITUAN,2018NIANSHIJIE500QIANGQIYEWEILIEDI248WEI。

重庆幸运农场YIHAIJIALIQIXIAYONGYOU“JINLONGYU”、“OULIWEILAN”、“HUJIHUA”、“XIANGMANYUAN”、“HAIHUANG”、“JINWEI”、“RUILONG”、“JIEJING100”DENGZHIMINGPINPAI,CHANPINHANGAILEXIAOBAOZHUANGSHIYONGYOU、DAMI、MIANFEN、GUAMIAN、MIFEN、DOUNAI、CANYINZHUANYONGLIANGYOU、SHIPINYUANFULIAO、YOUZHIKEJIDENGZHUDUOLINGYU。YUCITONGSHIJITUANZAIGUONEIJIANLILEWANGDIANGUANGFAN、DIANMIANJIEHE、QUDAOCHANGTONGDEYINGXIAOWANGLUO,WEIGUANGDAXIAOFEIZHETIGONGQUANFANGWEIFUWU。YIJIAMEISHISHENGHUOJIASHIYIJIAJITUANWEILEGUANGDAYONGHUCHUANGLIDEYIGEMEISHIJIAOLIUPINGTAI,TONGSHIYENANGKUOLEJITUANQIXIADESUOYOUCHANPIN,ZHIZAIXUANCHUANCHANPINDETONGSHIWEIYONGHUFUWU。

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PLan

项目策划

创造用户兴趣点,为产品导流

重庆幸运农场ZAILEJIEXIANGMUDABEIJINGHOU,WOMENDUIYIJIAMEISHISHENGHUOJIADEDAZHIXUQIUYOULECHUBUDEDINGWEI——YIYONGHUHUDONGJINEIRONGWEIZHUDEQUANPINLEICHANPINPINGTAI,DANRUHESHIYONGHUZHENZHENGDUIWANGZHANNEIRONGGANXINGQU,JIERCHANSHENGHUDONG,SHIYIGEXUYAOZHEZHONGGUANXINDEWENTI。JINGGUOYIXILIEDEDIAOYANYUTAOLUNFENXI,WOMENZUIZHONGJUEDINGCONG“SHENGHUO”ERZIXIASHOU,ZAIWANGZHANSHANGZENGJIAFENGFUDEHUODONGBANKUAIYUZHUANLANWENZHANGYIJIFENGFUDUOYANGDEMEISHISHIPU,QUANMIANFUGAISHENGHUOZHONGYUMEISHIXIANGGUANDENEIRONG,SHIBUTONGDEYONGHUQUNTIDOUNENGZAIWANGZHANSHANGZHAODAOZIJIDEXINGQUDIAN。

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页面紧凑化布局,营造丰富感

重庆幸运农场XIANRUJIN,LIUBAIFENGGEYUJIANYUEHUASHEJIYIJINGYUELAIYUELIUXING,DANKAOLVDAOCICIPINGTAIDEYONGHUQUNTIYUZISHENSHUXING,WOMENMEIYOUCAIYONGLIUBAIFENGGEDESHEJI,ERSHIZAIZHONGYAOYEMIANSHINEIRONGBUJUJINLIANGJINCOU,SHIDEYIPINGNEIDEKEKANNEIRONGFENGFUDUOCAI,XIYINYONGHUZHUYILI,JIYONGHUDAILAIYIZHONGYEMIANNEIRONGFENGFU、HUDONGXINGQIANGDEGANSHOU,YESHIDEYONGHUTINGLIULVZENGGAO,LIULANDAOGENGDUODEWANGZHANNEIRONG。

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design

网站设计

网站配色强调品牌风格的同时,更加年轻化

PEISECAIYONGLEYIJIAJITUANDEHEXINPINPAIJINLONGYUBIAOZHIXINGDEHONGSEYUJINSEZUOWEIZHUSEDIAO,JIAQIANGYONGHUDEPINPAILIANXIANG,GENGHAODIXUANRANPINPAIQIZHIYUFENWEI。TONGSHIJIARUMAKALONGDANCAISEJINXINGCHANPINDIANZHUI,SHIWANGZHANFENGGEGENGJIANIANQINGSHISHANG。XUANYONGDESEXIDUOWEINUANSEXI,GENGDACHENGDUDIAODONGYONGHUDEJIJIXING,WEIWANGZHANDEMEISHINEIRONGYUXIANGGUANCHANPINYINGZAOGENGHAODEQIFEN。

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有趣的图标,拉近与用户之间的距离

重庆幸运农场WANGZHANDELANMUYUFENLEIDOUHUIDAPEIYIGEXIAOTUBIAO,JIZENGJIAWANGZHANDEQUWEIXINGYOUNENGCUJINYONGHUDELIJIE。TUBIAODESHEJIYIYUANRUNBAOMANDEXINGTAIWEIZHU,XUANRANPINPAIQINHEDEQIZHI,LAJINYUYONGHUZHIJIANDEJULI。

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重庆幸运农场展现丰富版块,提高吸引力

ZHONGQINGXINGYUNNONGCHANGZUOWEIWANGZHANZHONGZUIZHONGYAODEYIGEYEMIAN,SHIJUEDINGYONGHULIUCUNDEDIYIGUANJIANDIAN,ZAIZHONGQINGXINGYUNNONGCHANGSHANGCAIYONGMOKUAIHUASHEJI,JINCOUBUJUZHANXIANWANGZHANQUANBUNEIRONGRUKOU,TIGAOJIYONGHUFENGFUDEXUANZE,YONGHUZAIYIPINGZHINEINENGGOUJIESHOUDAOFENGFUDEXINXI,XINGCHENGZUGOUDEXIYINLI,CUSHIYONGHUDUIWANGZHANCHANSHENGXINGQUBINGJIXUTANSUOGENGDUONEIRONG。

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导航层级清晰,方便定位查看内容

重庆幸运农场CHANPINYEYIJIMEISHICAIPUDENGNEIRONGYEMIAN,ZAIDINGBUGENJUBUTONGDEYEMIANNEIRONGZHENDUIXINGDISHEJILEQINGXIDEDAOHANGLUJING,YONGHUKEYIQINGSONGFANGBIANDIDINGWEIDAOZIJIXIANGCHAKANDENEIRONG,DAFUDUTIGAOYUEDUYUCAOZUOTIYAN。

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定制化内容版块,打造沉浸式阅读体验

ZHENDUIYIXIEBIJIAODULIDENEIRONGBANKUAI,LIANGSHENDINGZHIYIGENEIYEZONGLANZHANGYE,YUWANGZHANDEQITANEIRONGXINGCHENGCHAYIHUA,TONGSHIYENENGRANGYONGHUZAIJINRUGAIBANKUAISHIDADAOCHENJINSHIDEYUEDUTIYAN,FENGFUWANGZHANDESHIJUENEIRONG。

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跟进时事热点,扩大品牌影响力

YINJINLONGYUWEIZHONGGUOTIYUDAIBIAOTUANGUANFANGLIANGYOUCHANPINZANZHUSHANG,WANGZHANDINGBUDAOHANGZHUANMENSHEZHILEJIANKANGXINWUHUANDEAOYUNZHUANTIBANKUAI,XUANCHUANAOYUNXIANGGUANNEIRONGDETONGSHI,YECHUANDACHUPINPAIJIANKANGDELINIAN,ERYUAOYUNZHEIYIJUSHIZHUMUDEQUANQIUTIYUSAISHIGUAGOU,YEHENDACHENGDUDITIGAOLEPINPAIXINGXIANG,KUODALEPINPAIYINGXIANGLI。

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重庆幸运农场YIJIAMEISHISHENGHUOJIA,NINDEMEISHITIESHENGUANJIA!WANGZHANYISHANGXIAN,HUANYINGTIYANYUSHIYONG:

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更多案例

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