重庆幸运农场

Background

项目背景

WEICHUANGYILIAOSHIXIANGGANGZHUBANSHANGSHIGONGSI(00853.HK),QIYUANYU1998NIANCHENGLIDESHANGHAIWEICHUANGYILIAOQIXIE(JITUAN)YOUXIANGONGSI,SHIYIJIAZHONGGUOLINGXIANDECHUANGXINXINGGAODUANYILIAOQIXIEJITUAN,ZONGBUWEIYUZHONGGUOSHANGHAIZHANGJIANGKEXUECHENG,YEWUFUGAIXINXUEGUANJIERUJIJIEGOUXINGXINZANGBINGYILIAO、XINZANGJIELVGUANLIJIDIANSHENGLIYILIAO、GUKEZHIRUYUXIUFU、DADONGMAIJIWAIZHOUXUEGUANJIERU、SHENJINGJIERUJINAOKEXUE、TANGNIAOBINGJINEIFENMIGUANLI、MINIAOJIFUNVJIANKANG、WAIKESHOUSHU、YILIAOJIQIRENYURENGONGZHINENGDENGSHIDAYEWUJIQUN。WEICHUANGYILIAOZAIZHONGGUOSHANGHAI、SUZHOU、JIAXING、DONGGUAN,MEIGUOMENGFEISI,FAGUOBALIJINJIAO,YIDALIMILANJINJIAOHEDUOMINIJIAGONGHEGUODENGDIJUNJIANYOUZHUYAOSHENGCHAN(YANFA)JIDI,XINGCHENGLEQUANQIUHUADEYANFA、SHENGCHAN、YINGXIAOHEFUWUWANGLUO。WEICHUANGYILIAOZHILIYUTONGGUOCHIXUCHUANGXIN,WEIYISHENGTI GONGNENGWANJIUBINGZHONGSUHUANZHESHENGMINGHUOGAISHANQISHENGHUOZHILIANGDEZHENSHANMEIHUIYILIAOJIEJUEFANGAN。CICIYUHELEDEHEZUOSHIWEILEDUIPINPAIGUANWANGJINXINGYIGEZHONGXINDEGAIBANSHEJI,SHIGUANWANGNENGGENGHAODICHUANDAPINPAILINIAN,XUANCHUANPINPAICHANPIN。

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plan

项目策划

这是一个充满机遇与挑战的行业 

MUQIANQUANQIUYILIAOSHICHANGDEQUYUJIEGOUERYAN,MEIGUO、OUZHOUHERIBENRENGSHIZHUYAOSHICHANG,SUIZHEZHEIXIEDIQUDETIXIRIYIWANSHANHESHICHANGKUODA,QIZENGZHANGKONGJIANYISHIFENYOUXIAN。YIXIEXINXINGDEQUYUSHICHANG,RUZHONGGUO、YINDUDENGDAIBIAOYATAIDIQU,YILIAOQIXIESHICHANGJINJINIANYIZHIBAO CHIJIAOGAODEZENGZHANGSUDU,CHENGWEIDAIDONGQUANQIUSHICHANGZENGZHANGDEZHONGYAOQUYU。JINNIAN,ZHONGGUOSHICHANGBIANHUANMOCE,GONGSIWEILEQUEBAOZENGZHANGDAXINGBINGGOUBUDUAN。SHUZIHUACHENGWEIGUANJIANCI, GEDAGONGSIZHENGXIANGBUJU,DINGJIYILIAOQIYEPAIWEIZHENGDUOYUFASHUISHENHUORE。DANCHUNXINXIZHANSHI,NEIRONGDIEJIADEGUANWANGYIJINGWUFAMANZUQIYEFAZHAN DEYAOQIU,XINDEGUANWANGXUYAOYIYONGHUWEIZHONGXIN,WEIHUANZHE、 YISHENG、QIUZHIZHE、TOUZIZHETIGONGGAOXIAOLV, GAOMANYIDU,GAOJIAZHIDEQUANXINGUANWANG。WOMENJIANYIWEICHUANGYILIAOJIANLIYIGEJIXINXICHUANDI、YONGHUFUWU、PINPAICHUANBOWEIYITIDEQUANXINGUANWANG。

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旧版网站的不足与探索

ZAIQUELILESHEJIMUBIAOHOU,WOMENZHONGXINSHENSHILEWEICHUANGYILIAODEJIUBANWANGZHAN,DUIWANGZHANZHONGCUNZAIDEYIXIEWENTIJINXINGLETANTAO,ZHUYAOCONGXINXICHUANDI、YONGHUFUWU、PINPAICHUANBOZHEISANGEFANGXIANGDUIWANGZHANDEWENTIJINXINGLEZONGJIE。ZAIXINXICHUANDIFANGMIAN,JIUBANDEWANGZHANNEIRONGZHANSHIXINGSHIDANYI,JISHAOLIYONGSHUJUTUXING、 iconDENGSHIJUEXINGSHILAIBIAODANEIRONG,YINERXUDUODADUANWENZINEIRONGHUIRANGRENSANGSHIYUEDUXINGQU;ZAIYONGHUFUWUFANGMIAN,ZUIDADEWENTISHIWANGZHANZHENGTIDEXINXIJIAGOUBUWANSHAN,YONGHUNANYIZHUNQUEDIZHAODAOZHENZHENGXUYAODINEIRONG,JIYONGHUDAILAILEXUDUOBUBIYAODECAOZUOKUNHUOYUMAFAN;ZAIPINPAICHUANBOFANGMIAN,WANGZHANZHENGTIBANSHIGUOYULAOJIU,MEIYOUYUXINSHIDAIDESHEJIFENGGEJIEGUI,YEMIANXINXIBUTUCHU,NANYIDADAOPINPAILINIANCHUANBODEMUDE。

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竞品网站分析

XIANGMUCEHUAGUOCHENGZHONG,WOMENDUIXINGYENEIQITAPINPAIDEGUANWANGJINXINGLEYIGEDIAOYAN,LEJIEXINGYEDEZHULIUSHEJIFENGGE,YIJIRUHEZAIZHONGDUOPINPAIZHONGXUNQIUZIJIDEGEXING,ZUODAOPINPAICHAYIHUA。DIAOYANGUOCHENGZHONGLEJIEDAOQISHIXINGYENEIXUDUOPINPAIDEWANGZHANXINGSHIHAITINGLIUZAIBIJIAOLAOJIUDEXINGTAISHANG,DANYEBUFAYOULIANGDIANDEPINPAIWANGZHAN,RULIANYINGYILIAOHESHENZHENKAILISHENGWU,ZAIPINPAIGUANWANGDESHEJISHANGDOUYOUZIJIDEFENGGEYUZHUTI。MEIDUNLIHEFEILIPUZUOWEIXINGYENEIDETOP5GONGSI,ZAIGUANWANGDELANMUJIAGOUSHANGYEHENYOUCANKAOJIAZHI。

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网站栏目框架重新规划

CAIYONGFENGBISHIKAPIANFENLEIFAYANJIUWANGZHANZHENGTIJIAGOU,TUIDAOCHUZUIZHONGWANGZHANDEDAOHANGFENLEI,DATIFENWEISIDANEIRONGBANKUAI:FUWUKEHUYUGONGZHONGDEBANKUAI、LEJIEQIYEDEBANKUAI、FUWUTOUZIZHEDEBANKUAI、ZHONGSHIRENCAIDEBANKUAI。QIZHONG,FUWUKEHUYUDAZHONGDEBANKUAIZHUYAOBAOKUOLECHANPINZHONGXIN、JIEJUEFANGAN、HUANZHEYUANDI、CHUANGXINZHICHUANGDENEIRONG;LEJIEQIYEBANKUAIZESHIGUANYUWEICHUANGHEQIYEXINWENDEXIANGGUANNEIRONG。

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design

网站设计

WANGZHANPEISEQIANGDIAOXINGYESHUXINGDETONGSHIXINGCHENGJIYIDIAN

WANGZHANPEISEXUANYONGLELANSEWEIZHUSEDIAO,QIANGDIAOPINPAIDEXINGYESHUXING,HONGTUOYILIAOCHANPINDEFENWEI,TONGSHI,DAMIANJIDELANSESHIYONG,YESHIWANGZHANDEBIAOXIANFANGSHIGENGJUJIYIDIAN,SHIRENYINXIANGSHENKE。XIJIEFUZHUYILIANGLANSEZHANXIANXIANDAIGANYUKEJIGAN,BannerZITIXUANYONGJINSE,TISHENGHUAMIANZHIGAN。

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定制化ICON,展现品牌风格

重庆幸运农场YUNYONGPINPAILOGOZHONGDEYUANSUJIARUICONDESHEJIZHONG,TIXIANWANGZHANDEPINPAIGANHEZHUTIGAN,TONGSHILINGHUODESHIYONGICONBIAODANEIRONGYESHIYEMIANGENGJIALINGDONG,YONGHUGENGYILIJIE,XIXIANTUBIAOFENGGEYEJIYEMIANZENGJIALESHEJISHANGDEJINGZHIGAN。

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以人为本的网站设计

ZAIWANGZHANSHEJIZHONG,SHIYONGGUIZHENGDEBUJUYUYICAOZUODEJIAOHUFANGSHI,SHIMEIGEGONGNENGRUKOUQINGXIKEJIAN,SHIYONGRENWENGANDETUPIANLAIBIAODAPINPAIYIRENWEIBENDELINIAN,TONGSHIJIARUYISHUHUADEFENGGESHEJI,CHUANGZAOCHUGEXINGHUADEPINPAIXINGXIANG,WEIPINPAICHUANBOJIAFEN。

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医疗器械的独特魅力展示

RUHEJIANGWEICHUANGYILIAODEYILIAOQIXIECHANPINGENGHAODIZAIWANGYESHANGZHANSHICHULAISHIZHEICISHEJIZHONGYIGEHEXINWENTIDIAN,YINWEIQIXIELEIDECHANPINZHANSHIXINGJIAORUO,RUGUOCHULIDEBUHAOHUISHIWANGYEZHENGTIFENGGEBIANDETUWU。ZUIZHONGWOMENCAIYONGLEQUANPINGYICHANPINWEIHEXINDEZHANXIANFANGSHI,YUNYONGTOUMINGGANDETUPIANCHULISHOUFA,SHICHANPINYUCHANPINZHIJIANFENGGETONGYI,YESHICHANPINYEMIANYUWEICHUANGZHENGGEWANGZHANDEFENGGETONGYI,CHANPINZHANSHIGENGJUYISHUHUADEFENWEI。

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网站已上线,欢迎体验与使用:


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更多案例

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